As the clock ticked down to :00 this past Sunday, the Super Bowl season ended for most of this year’s 59 advertisers (and hundreds of tag-along brands). But it didn’t have to be that way.
When the NFL extended their season by a week, they created a golden opportunity for marketers - 2 of the year’s biggest PR moments are now within a week of each other. In 2026, the Super Bowl and Valentine's Day even fall on the same day!