WHAT IS CPG CAMP?
Marketers lifting up marketers. Real-world marketing training & recruiting services from brand leaders to accelerate your brand management career in the Consumer Packaged Goods (CPG) industry or wider world of Brand Marketing.
We offer the premier brand management courses & brand management certification program for aspiring Marketers at the Undergrad, MBA and professional level, inspired by best practices in CPG Brand Management and other top industries. The company was founded by several Brand Marketing leaders who started their careers together and soon noticed that even the most talented prospects are often unprepared for the Brand Marketing interview & day 1 of a Brand Management internship or Brand Management job.
Our purpose is simple: teach the next generation of Brand Marketing leaders everything we wish we'd known. But rather than charge thousands of dollars, take up months of time or focus on just one area of the job like ‘digital media’, our signature Brand Management Boot Camp efficiently hits on all key areas of a Brand Manager’s job with a hyper-focus on top blind spots for incoming candidates. After training thousands from over 250 universities and companies in 10+ countries, 95% of grads tell us they’d recommend our program to a peer.
The CPG Camp Brand Management training curriculum was designed with input from Advisors with leadership experience across a variety of top companies and start-ups. Lessons are designed to go beyond the classroom to provide a peek behind the curtain into the 'classical training' coveted across the Marketing world, as well as the cutting edge approaches used by top Marketers today. While many of our students pursue jobs in CPG marketing, the Brand Management fundamentals are designed to be transferable to Marketing careers in any field, including Tech Product Management, Healthcare, Financial Services, Entertainment, Retail, Sports - or even roles like Consumer Insights, Media or Advertising.
WHO IS CPG CAMP FOR?
Undergrads, MBAs or Professionals wondering:
Is a Brand Management career right for me?
How can I develop more real-world Marketing skills?
How can I break into the Brand Marketing industry?
How do I ace the Marketing interview?
How do I prepare for my internship or job?
How can I accelerate my speed to promotion?
REAL-WORLD MARKETING SKILLS
Students receive real-world Brand Management training, insights & assignments through our signature Boot Camp.
Our curriculum goes beyond Marketing theory to prepare students to ‘talk the talk’ (daily life of a Brand Manager) & ‘walk the walk’ (succeed from Day 1).
The Online Boot Camp with 16 modules is self-paced & takes about 10 hours, so you can complete it in a weekend or over a few weeks.
MEANINGFUL CREDENTIALS
Upon completion of the training, students take the Marketing Aptitude Test (MAT), which tests knowledge and application of the CPG Camp curriculum.
The MAT is a test that includes 50 multiple-choice questions plus a written case question.
After passing the MAT, grads receive Certified Brand Manager® accreditation and a LinkedIn Certificate.
Program credentials can go a long way in differentiating the resumes of students without past Marketing roles.
CRITICAL RECRUITING SUPPORT
We’ll help you get your foot in the door for your dream job.
Successful grads of our Online program enter our Recruiting Database, where they’re considered for opportunities with recruiters and CPG Camp leader contacts as they arise (no guarantee of placement).
Students who access our Brand Interview Playbook or register for a Recruiting Service receive coaching to understand what recruiters are looking for and to translate experiences into a tight Marketing story.
CONTENT ADVISORS
Our curriculum was designed with input from leaders with experience at numerous top companies, including:
EXECUTIVE TEAM
BRIAN: CPG Camp Co-Founder & Managing Director; Brian is an award-winning Brand Marketing vet with 20+ years of experience in 20+ categories, managing iconic brands like Dove, Axe, Suave, Vaseline, Listerine, Mucinex, Airborne & Cheerios as well as many smaller brands and innovations. Brian spends much of his time today helping teams around the world build strong brand development & marketing strategy plans. He is a former CPG Senior Marketing Director with experience at Walgreens-Boots Alliance, Reckitt, Unilever, Johnson & Johnson, General Mills, Microsoft & Capital One. His career accomplishments include multiple Cannes Lion, Effie and Clio awards, as well as work on 8 Super Bowl campaigns. Brian has an MBA from the University of Michigan and a BBA from the University of Richmond. Learn More
Marketing Super Power: Brand-Building
KIRK: CPG Camp Co-Founder; Kirk conceived the idea for CPG Camp and developed the relationships and tools that brought it to life a decade ago. Today, he serves as Co-Founder & Co-CEO of the industry-changing menswear brand, STANTT, now available in over 350 retail locations (including Nordstrom) and featured in the New York Times, WSJ, Forbes, Inc and Fast Company. Kirk was previously a Senior Brand Manager at Johnson & Johnson with experience on Neosporin, Ben-Gay & K-Y brands. He has an MBA from Georgetown University and a BSME in Mechanical Engineering from Penn State University. Learn More
Marketing Super Power: Entrepreneurship
GRACE: Grace achieved senior leadership experience in Tech as the SVP of Marketing at Frontier Communications, one of the leading providers of high-speed, fiber-optic internet in the US. She previously served as the CMO of Samsung’s US Home Entertainment division, bringing numerous innovative products and campaigns to market. During Grace’s time in the CPG industry, she spent 8 years in Brand Management at Johnson & Johnson, where she drove the growth of iconic brands like Aveeno, Listerine & Johnson’s Baby. She holds a JD/MBA from the University of Michigan, and a BA in International Relations from the Johns Hopkins University. Learn More
Marketing Super Power: Strategy